AN EMISSIONS-FREE TRIP AROUND MONT-BLANC IN LESS THAN 20 HOURS WITH DACIA…

Dacia strives to embrace passions shared with its customers. As such, Dacia and the UTMB® World Series entered into a multi-year agreement that was announced last May.

It seemed natural for Dacia to make a move toward trail running, a sport that shares in the brand’s values and is a space where runners connect with nature while pushing their boundaries.

Dacia and the UTMB® World Series promote their common values (authenticity and simplicity) while offering everyone the joys of connecting with nature.

In 2022, 25 races take place under the UTMB® World Series banner. The one that just took place in Chamonix was once again a thrill for trail runners involved. Nearly 2,500 runners from around the world came to push their mental and physical limits by crossing over 171 km between France, Italy, and Switzerland with an overall climb of 10,042 metres. An incredible journey, right in the heart of the Mont-Blanc mountains!

The Spanish Kilian Jornet, big winner of this 2022 edition of the UTMB, completed the race in 19:49:32. He signs an historic record and his 4th victory, just followed by the French Mathieu Blanchard, who finishes the race after 19:54:50 of effort. The podium is completed by the British Thomas Evans who accomplishes the feat in 20:34.

Dacia was present during the event with a unique set up and the new brand image on display. Event organisers were provided with vehicles to help with race logistics. A number of cars were also made available for test drives: Spring, Sandero, Duster, and Jogger.

BRAVO TO THE ALL THE TRAIL RUNNERS !!!

I would first like to congratulate all the ultra-trailers for the feat they have just achieved. Beyond the high-level sporting challenge, I would also like to highlight the values which emerge from this competition, and which make Dacia really proud to be its official partner: solidarity, authenticity, the spirit of adventure and team. A long-term partnership in line with Dacia’s outdoor strategy.

Xavier Martinet – SVP, Dacia, Marketing, Sales & Operations

Click here for the first story of the event:

The UTMB Mont-Blanc race: the ultimate test