ALPINE BECOMES AUTOMOTIVE PARTNER OF THE HEXAGON CUP, A BRAND NEW PADEL TOURNAMENT FEATURING THE WORLD’S GREATEST PLAYERS

Alpine continues to invest in padel, a dynamic and spectacular sport that perfectly matches the brand's DNA of sportive performance, lightness, and agility. As part of this partnership, the Alpine brand will benefit from numerous activations and high visibility within the Madrid Arena (Spain).

The Alpine logo will feature on the nets and sides of the main courts. The Alpine A290_β show car will be on display during the tournament, which runs from 31st January to 4th February 2024. Finally, a dedicated stand for the brand, identifiable by the display of an Alpine A110, will welcome the public on site.

The choice of Alpine's partnership with the Hexagon Cup was an obvious one. It is part of our ongoing investment in padel, following our presence at the Greenweez Paris Major at Roland-Garros, with a new competition format, mixed players, and the new generation. Passion and team spirit are values at the heart of Alpine's DNA, and I look forward to participating in this spectacular competition and announcing our Alpine Padel Team ambassadors, explains Antonino Labate, Alpine VP Sales, Marketing & Customer experience.

We are very proud to announce this partnership with Alpine as the Official Automotive sponsor of the tournament. We are excited about the opportunity to work together to offer fans an unforgettable experience that combines the best of motorsport and padel. This sponsorship reflects the Hexagon Cup and Alpine's commitment to excellence, innovation, and passion for challenges, said Carlos Almazán, Sporting General Manager, Hexagon Cup.