BWT Alpine F1 Team renews partnership with Banco BRB

Headquartered in the capital city of Brazil, Brasilia, Banco BRB offers a complete portfolio of banking, investments and insurance products, an innovative digital experience.

The logo of the Brazilian bank, BRB, will feature prominently on the nose and on the tradebar of the BWT Alpine F1 Team’s A524 throughout the 2024 Formula 1 season.

Banco BRB will also enjoy increased visibility during the Sao Paulo Grand Prix later this year when its logo will feature on the uniforms of Esteban Ocon and Pierre Gasly as well as on a one-off special co-branded cap which the drivers will wear during the race weekend in Brazil.

The partnership between BWT Alpine F1 Team and BRB also has a driver academy project in Brasilia, BRB’s hometown. The goal is to transform Brazil’s capital city into a national motorsports hub, offering opportunities for young Brazilian drivers to access categories abroad, and contributing to the expansion of the sport in the country. The idea is to hold annual trials in Brasilia and to proceed to a selection of drivers to be supported by BRB.

David Gendry, VP, Chief Commercial Officer BWT Alpine F1 Team & VP Communications Alpine Brand: We are very proud and happy to be continuing our journey with Banco BRB after a first successful partnership together. We are looking at strengthening our collaborations by exploring opportunities in South America and more specifically in Brazil thanks to BRB’s extensive local knowledge.

Paulo Henrique Costa, President of BRB: It is a great pleasure to maintain our partnership with Alpine in F1, the most prestigious and popular category in the world, and which awakens a historic passion among the Brazilian people. BRB reinforces its commitment to the development and support of sport, and intends to consolidate itself as a motorsport bank, expanding its operations and business front.

About Banco BRB:

Banco BRB has 57 years of history, more than 7.6 million customers spread across 39 countries, all continents and 93% of the entire Brazilian territory. It was elected 3 times the most innovative Brazilian retail bank by The International Banker magazine. In the last 3 consecutive years, it has been recognized for having the best credit card in the ultra premium segment of the Brazilian market, the BRB DUX VISA. The Bank presents a complete portfolio of banking, investments and insurance products, an innovative digital experience, and has many ESG actions in place. BRB is one of the biggest sponsors of sport and culture in the country.

About BWT Alpine F1 Team:

BWT Alpine F1 Team competes in the FIA Formula One World Championship with race winners Esteban Ocon and Pierre Gasly. Under the guidance of CEO Philippe Krief, Alpine is the French-style sports car brand founded in 1955 by Jean Rédélé. The Alpine Business Unit was created in 2021 and became the brand dedicated to innovative, authentic and exclusive sportscars of the Renault Group, benefiting from the heritage and craftsmanship of its historic plant in Dieppe as well as the engineering mastery from BWT Alpine F1 Team, Alpine Racing and Alpine Cars.