Alpine Esports transitions to Alpine Sim Racing, announcing new partnership with G2 Esports

A New Beginning

With the 2023/2024 F1 Sim Racing World Championship concluded, Alpine Esports re-brands to Alpine Sim Racing. This change will elevate the competition as the team looks to compete in an expansive list of other Sim Racing titles alongside F1.

Alpine Sim Racing x G2 Esports

This partnership with G2 Esports will further support Alpine's commitment to Sim Racing, as the team rebuilds from the ground up in the pursuit of performance. Included in it’s the team's objectives is an upgraded Academy/Development and engineering team to support the drivers in their objectives. Alpine will also be integrating its Race(H)er program into its Sim Racing endeavours, to push female representation at the pinnacle of Sim Racing.

David Gendry, Alpine Sponsorship, Partnerships and Communications Director: This partnership promises to elevate Alpine Sim Racing’s performance and competitiveness, fuelled by G2’s expertise and Alpine’s commitment to excellence.

Daniel Ritchie, Global Director of Sponsorship Acquisition, at Alpine: It’s a very exciting time for the newly-branded Alpine Sim Racing Team. This new collaboration with G2 symbolises a new era and new hope, where an aligned focus will produce constant progression and a change in priorities. Our aim is to take Alpine Sim Racing into championship contention in the coming years.

Alban Dechelotte, CEO, G2 Esports: At G2 Esports, we strive for competitive excellence and we see those values mirrored in Alpine, which is why we’re excited to announce our partnership together as we work towards the future of Sim Racing. Sim Racing is an incredible opportunity for not only gaming and esports fans, but also general fans of F1 and it has the unique ability to bring multiple communities together for the love of the race and motorsports. This partnership is a turning point for G2, we believe in the future of Sim Racing and Alpine will enable us to keep bringing trophies home, with an incredibly passionate, data-driven, and technologically advanced partner by our side.

Nathan Tague, Head of Sim Racing, G2 Esports: We are absolutely delighted to announce our partnership with Alpine F1. As two like-minded, forward-thinking and ambitious brands within our respective sports, it was evident from the very beginning of our conversations that the synergies between Alpine and G2 are numerous. Sim Racing is the perfect vehicle to connect fans of wider esports with the worlds of motorsport, car culture and cutting-edge technology, all of which Alpine excel within. Alpine matches our desire to win, our desire to disrupt and improve every space we operate within, and our desire to elevate racing in all forms, whether in a digital or real-world arena. Our track record within F1 Esports is one of success and we are looking forward to returning to the grid alongside Alpine and delivering them a program to be proud of.