Alpine becomes title sponsor of the Hexagon Cup and strengthens its commitment to the padel

Alpine is continuing its commitment in padel, a dynamic and spectacular sport in full expansion, reflecting the brand's DNA through its quest for sporting performance, lightness and agility, by becoming title sponsor of the opening tournament of the international season: the Hexagon Cup.

While the first edition of the Hexagon Cup attracted 28,000 visitors, Alpine is strengthening its support for the tournament, which will become the Alpine Hexagon Cup in 2025. At this year's event, the players of the A-Padel Team (A for Alpine) will be particularly in the spotlight, with Claudia Fernandez joining the women's team as its main player, as part of the 10 Padel franchise, a new participating team managed by Pierre Gasly, driver of the BWT Alpine F1 Team, and entrepreneur Loïc Fery.

As in the previous edition, the Alpine logo will appear on the nets and sides of the main courts, while the A110 and A290 models will be on display during the tournament in the main alleyway of the Madrid Arena site. Finally, an area dedicated to the brand will welcome the public on site to give visitors an unforgettable experience during the tournament.

New for 2025, the A290, Alpine's new sporty city car, will be making its debut on the padel court for the duration of the tournament.

We are continuing to invest in this spectacular sport in 2025 after an incredible year in 2024 both in terms of our players' performance and visibility during the 2024 edition of the Hexagon Cup and the Paris Major at Roland Garros. This title sponsorship of the Hexagon Cup will allow Alpine to increase its visibility as well as offer visitors an incredible experience on site. Pierre Gasly's investment in the competition is also a chance for us to bridge the gap between our sporting worlds, said Antonino Labate, VP, Sales, Marketing and Customer Experience Alpine.

We are thrilled to welcome Alpine as the title sponsor of the Hexagon Cup 2025. Since the start of the first edition, Alpine has been a special and hugely proactive partner within the Hexagon family, and, in addition, a leading brand committed to the global growth of our sport. The Alpine Hexagon Cup 2025 is once again going to set the pace for international professional padel. We are excited to enter this long-term title partnership and to work with Alpine to ensure Hexagon and the sport of padel fulfils its huge untapped potential, said Astrid Thams, Commercial Managing Director of the Hexagon Cup.

THE EIGHT HEXAGON CUP TEAMS

Pierre Gasly and Loïc Féry (10 Padel)

Miguel Yanguas: 22, Spanish, 8th in the men's world rankings

Claudia Fernandez: 18, Spanish, 4th in the women's world rankings

Carmen Goenaga: 20, Spanish, 23rd in the women's world rankings

Javier Garrido: 24, Spanish, 10th in the men's world rankings

Tamara Icardo: 29, Spanish, 17th in the women's world rankings

Lucia Peralta: 18, Spanish, 74th in the women's world rankings.

María Esteve and Carlos Lopez-Lay (Team Bella Puerto Rico)

Arturo Coello: 22, Spanish, padel world champion in 2024

Beatriz Gonzalez: 23, Spanish, 6th in the women's world rankings

Jimena Velasco: 20, Spanish, ranked 38th in the women's world rankings

Coki Nieto: 22, Spanish, 12th in the men's world rankings

Andrea Ustero: 15, Spanish, 15th in the women's world rankings

Marta Arellano: 18, Spanish, 69th in the women's world rankings.

Eva Longoria and Dani Homedes (ElevenEleven)

Fernando Belasteguin: 45, Argentinian, 21st in the men's world rankings

Paula Josemaria: 28, Spanish, World Padel Champion in 2024

Valentino Libaak: 19, Argentinian, ranked 38th in the men's world rankings

Alejandra Alonso: 18, Spanish, 18th in the women's world rankings

Raquel Eugenio: 16, Spanish, 62nd in the women's world rankings.

Hexagon Cup FANS (Hexagon Team)

Paquito Navarro: 35, Spanish, 9th in the men's world rankings

Alejandra Salazar: 39, Spanish, 13th in the women's world rankings

Sofia Saiz: 21, Spanish, 44th in the women's world ranking

Alex Chozas: 21, Argentinian, 28th in the men's world rankings

Aranzazu Osoro: 28, Argentinian, ranked 16th in the women's world rankings

Camila Fassio: 17, Spanish, 97th in the women's world rankings.

Andy Murray, Arran Yentob and Dani Vallverdu from AD Global Sports (AD/vantage)

Martin Di Nenno: 27, Argentinian, ranked 6th in the world in men's tennis

Delfi Brea: 25, Argentinian, ranked 5th in the world in women's tennis

Martina Calvo: 16, Spanish, ranked 79th in the world in women's tennis

Juan Tello: 29, Argentinian, 20th in the men's world ranking

Sofia Araujo: 30, Portuguese, ranked 8th in the women's world rankings

Marta Borrero: 21, Spanish, ranked 54th in the women's world rankings.

Sergio “Kun” Agüero and Gabriel Pérez Krieb (Krü Padel by Taktika)

Federico Chingotto: 28, Argentina, 4th in the men's world ranking

Claudia Jensen: 19, Spain, ranked 11th in the women's world rankings

Marina Lobo: 21, Spanish, 49th in the women's world ranking

Momo Gonzalez: 29, Spanish, 11th in the men's world rankings

Veronica Virseda: 32, Spanish, 14th in the women's world rankings

Agueda Perez Ortiz: 17, Spanish, 50th in the women's world rankings.

Maribel Nadal (Rafa Nadal Academy Team powered by Richard Mille)

Alex Ruiz: 30, Spanish, ranked 15th in the world in men's tennis

Marta Ortega: 27, Spanish, ranked 7th in the world in women's tennis

Noa Canovas: 20, Spanish, ranked 37th in the world in women's tennis

Franco Stupaczuk: 28, Argentinian, 5th in the men's world ranking

Gemma Triay: 32, Spanish, 3rd in the women's world rankings

Noemi Aguilar: 18, Spanish, 56th in the women's world rankings.

Robert Lewandowski (RL9 Team)

Agustin Tapia: 25, Argentinean, ranked 2nd in the world in men's tennis

Ariana Sanchez: 27, Spanish, 1st in the women's world rankings

Jana Montes: 16, Spanish, ranked 73rd in the women's world rankings

Jon Sanz: 24, Spanish, 13th in the men's world rankings

Lucia Sainz: 40, Spanish, 10th in the women's world ranking

Maria Eulalia Rodriguez: 20, Spanish, ranked 42nd in the women's world rankings.