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Atelier Alpine Paris: Alpine opens its first concept store in the French capital

  • Following its Barcelona opening in June 2024, Alpine has chosen Paris, a city renowned for its elegance and excellence, to launch its second immersive concept store, Atelier Alpine Paris, a showcase for the brand's spirit.
  • Located in the heart of the French capital, this unique venue offers an encounter with the brand, combining automotive excellence, competition, contemporary design and French lifestyle, to the delight of customers, fans and visitors alike.
  • Covering more than 650 m², the Atelier Alpine offers an immersive experience into the Alpine universe, in keeping with the brand's DNA: lightness, technological innovation, and French savoir-faire.
  • Spanning three floors, the venue showcases the brand's latest models, the A390 and A290, a motorsport bar, driving simulators and a sales area devoted to customisation.
  • Located at 35 Boulevard des Capucines in Paris's 2nd arrondissement, Atelier Alpine Paris opens its doors to the general public on 1 October 2025. It will be officially inaugurated on the evening of 9 October in the presence of Alpine guests and brand ambassadors.

Following Barcelona, Alpine is bringing its flagship concept to Paris, opening the doors of its Atelier. This unique experiential space celebrates French automotive excellence, technological innovation and a passion for motorsport. This exceptional venue is a genuine showcase for the brand, designed for discerning enthusiasts, motorsport fans, customers, and curious visitors seeking a unique, intense, and contemporary automotive experience.


Rolled out in the iconic districts of major cities, the Atelier Alpine concept will soon open in Park Lane, London, followed by Milan, as part of its ongoing expansion across Europe.


Alpine is a brand for motorsport enthusiasts and lovers of superb engineering. With the Atelier Alpine, we aim to bring this passion to life in a unique way, offering a modern and inclusive brand experience that appeals to all generations. Now you can test your reflexes at the wheel of one of our Formula 1 simulators, customise your future Alpine, or simply experience the intensity of a Grand Prix with friends and fellow enthusiasts in a decidedly fashionable setting, in the heart of Paris, says Antonino Labate, Alpine VP, Sales, Marketing and Customer Experience.


The Atelier Alpine Paris opens its doors to the public on 1 October 2025, and will be officially inaugurated on 9 October in the presence of Alpine brand ambassadors and guests.


More information here: https://www.alpinecars.fr/evenements/atelier-alpine-paris.html

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