Bruno Hohmann is appointed VP Sales, Marketing and Customer Experience of the Alpine brand

As of 1^st of January 2026, Bruno Hohmann, currently Renault brand Global Vice President Sales, will become VP Sales, Marketing & Customer Experience for the Alpine brand. Bruno replaces Antonino Labate who has left Alpine and the Renault group to pursue other opportunities.

He will join the Alpine Management Committee and report directly to Philippe Krief.

I would like to take the opportunity to thank Antonino for his contribution and engagement throughout his time with the brand in the last years. I am now delighted to welcome Bruno in the team and look forward to working closely with him. His significant experience within the group and key roles in commercial and marketing positions across the world will be a key asset in consolidating the expansion of our Alpine product portfolio, in strengthening the brand further in our key markets, and in creating the Alpine bespoke customer experience, explains Philippe Krief, Alpine Chief Executive Officer.

Bruno Hohmann holds a Master's degree in mechanical engineering alongside a Master's degree in combustion engines at the Federal University of Parana/French Institute of Petroleum in Curitiba Brazil.

He joined the group in 2003 in Brazil where he is originally coming from, in product positions. He spent over 10 years in Latin America holding different positions in the Product, Marketing and Sales functions. In 2017, he moved to Europe to take the lead of the operations for the Renault brand in the Netherlands. Shortly after, he joined the headquarter to take on the executive position of Chief of Staff to the CEO. From 2020 to 2023, he went back to Brazil supervising the Renaulution implementation and to lead the commercial activities in the second largest market for the Renault brand as Vice President of Commercial Operations. In 2023, he was promoted Global Vice President Sales for the Renault brand.